Vol. 02 · Services · LinkedIn rewriteTwo-week standard turnaround

01A profile written for the next interview, not the first seven seconds

A LinkedIn profile written for the next interview, not the first seven seconds.

Halftone rewrites LinkedIn profiles for candidates in the creative, marketing, design, advertising, and technology verticals — by the same recruiters who read your portfolio, sit in the interview, and calibrate the comp band. The profile is rewritten against the brief your next hiring manager is searching against, not the one you wrote your last job against.

02What's included

The same five-pass engagement, scoped to the surface recruiters and hiring managers actually read.

The deliverable runs across headline, About, experience bullets, and the media strip — for both creative and IT / technology candidates. The voice shifts to the brief the role is hiring against; the rigor of the rewrite does not.

The engagement
Creative + technology
  • Headline rewrite tuned to the next role, not your current title — one line that names the prompter's problem and the diff.
  • About section calibrated to the seven-second read: one sentence per line, no resume rehash, ends with the comp-shape story.
  • Experience bullets written for the skim — scope, scale, leverage, and the metric that survives the first impression.
  • Media strip copy: each card carries one narrative beat (scale, ownership, leverage) instead of a screenshot caption.
  • Search hygiene: skills, ordering, and the keywords your brief actually uses — not the LinkedIn SEO folklore.

03A sample rewrite

Same engineer. Same nine years. The next brief gets it on the first read.

Anonymized composite drawn from past engagements — a senior frontend engineer pivoting to Staff. Names redacted, numbers real, the rewrites verbatim.

The same lift applies across the IT/technology, creative, and design verticals Halftone places in.

Initials: APAP

Avery L. Park

@averylpark

Before

Senior Frontend Engineer at Acme Platform — React, TypeScript, Next.js, GraphQL

Brooklyn, NY · Open to NYC, LA, Remote500+ connectionsOpen to work

About

Senior frontend engineer with nine years of experience building consumer and B2B products in React, TypeScript, and Next.js. Comfortable across design systems, accessibility, performance, and the long tail of browser quirks. Led the migration from a legacy monolith to a typed, componentized frontend. Looking for a Staff frontend role where the work compounds — not a maintainership.

Featured

Q2 launch — checkout redesignPerformance passNew design systemOnboarding revamp

Experience

Senior Frontend Engineer · Acme Platform

2021 — Present

  • Built features in React, TypeScript, and GraphQL across the consumer platform — primarily checkout, onboarding, and the design system.
  • Worked with design on components that the wider org ended up using, and helped keep the migration to a typed, componentized frontend moving.
Initials: APAP

Avery L. Park

@averylpark

After

Senior Frontend → Staff. Shipped the platform that three other squads now build on — and the rewrite that cut p95 by 38%.

Brooklyn, NY · Open to NYC, LA, Remote500+ connectionsRecruiting: Staff Frontend

About

Staff frontend engineer, nine years in, two promotions ahead of where my title says I am. The work I want to be measured on: turning an internal platform into a product ten teams build on, owning the rewrite that cut p95 from 1.4s to 870ms, and writing the design system the company finally treats as the canonical source. Currently shipping in React, TypeScript, and Next.js; comfortable with GraphQL, design-system ops, and the year-long rewrite that nobody else wanted to own. Open to Staff Frontend roles where the mandate is scope, scale, and the next hundred engineers — not a maintainership.

Featured

Took the platform from one squad to ten. Owns the rollout plan and the migration doc the rest of the org still reads.Wrote the rewrite that cut p95 from 1.4s to 870ms, then ran it across the four highest-traffic surfaces by hand.Built the design system the rest of the company treats as the canonical source — three migrations, two retrofits, one deprecation.Composed and ran the on-call program for the consumer platform, with the runbook still in active use.

Experience

Staff Frontend Engineer · Acme Platform

2021 — Present

  • Shipped the internal platform ten teams now build on; led the 1.4s→870ms p95 rewrite across four surfaces, with the result still in the SLO dashboard a year later.
  • Owned the design system migration — three migrations, two retrofits, one deprecation — and the rollout doc the rest of the org still reads on hire.

What changed

Headline reduced to a keyword list — no role, no verticals. About reads like the resume summary that already exists in the sidebar. Experience lists the stack instead of the shipped work.

What changed

Headline names the next role, the platform, and the metric. About opens with the role, not the title, and earns the comp-shape story in three lines. Experience lists the shipped-work outcome with a metric that survives the skim.

Names and companies anonymized. The rewrites are real engagements redacted for the page; specific comp movements depend on the brief, the candidate, and the market at the time of the search.

04Engagement

Set on the desk when the brief is read — never a tier list.

The standard engagement sits inside a two-week window and is run by the same recruiter who would write the resume. Paired delivery is the default, not an upsell.

Engagement notes cover scope, scale, comp-shape, and the diff between your current profile and the next brief — enough for the desk to price the engagement on the read, with a paragraph of context from you. Confidential or multi-role mandates are quoted separately and start the same way: a paragraph to halftone-talent@polsia.app.

ClosingBrief us

Send the profile you have today. We'll return the one your next hiring manager is searching against.

Briefs open a two-week engagement. The LinkedIn rewrite and the resume run together by default — written by the same recruiter, against the same brief, on the same desk. Longer campaigns available when the search is running quietly.

See pricing & packages →

Direct line

halftone-talent@polsia.app

LinkedIn rewriting intake — one inbox, read every weekday by a senior recruiter on the desk you applied to.